MRKT 45080 Marketing Management and Planning

This is the capstone marketing course. Topics to be covered include defining marketing problems and opportunities, evaluating alternative solutions, and developing strategies to address these issues. Students will be required to actively participate in discussion of outside readings and case studies that address a variety of marketing related issues. In addition, the course utilizes a team-based computer simulation in which students will form companies and compete in simulated markets.

Credits

3

Prerequisite

A grade of C or better in ENGL 17000, MRKT 35020, MRKT 35050, MRKT 35030, MRKT 35040, and senior standing.

Offered

Fall and spring semesters.