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Secondary Education Certification in Marketing (BA)

72 credit hours Bachelor of Arts in Marketing

3 credit hours of written communication

42-44 credit hours Minor in Secondary Education (9-12)

Requirements

Bachelor of Arts in Marketing

General Education Courses for Business

ECON 23020Principles of Microeconomics

3
MTH 14100Basic Statistics

3
One of the following MTH courses for the Bachelor of Arts:
MTH 14200Quantitative Methods for Business

3
MTH 15100College Algebra

3
MTH 15200Pre-calculus: Elementary Functions

3
MTH 17300Survey of Calculus

4
MTH 17500Business Calculus and Applications

4
MTH 27100Calculus I

5
MTH 27200Calculus II

5
One of the following MTH courses for the Bachelor of Science:
MTH 14200Quantitative Methods for Business

3
MTH 15100College Algebra

3
MTH 15200Pre-calculus: Elementary Functions

3
MTH 17300Survey of Calculus

4
MTH 17500Business Calculus and Applications

4
MTH 27100Calculus I

5
Also required is one of the following MTH courses for the Bachelor of Science:
MTH 17500Business Calculus and Applications

4
MTH 27100Calculus I

5

Core Business Courses

39 credit hours

ACCT 21010Principles of Financial Accounting

3
ACCT 21011Principles of Managerial Accounting

3
ECON 23030Principles of Macroeconomics

3
FIN 32000Principles of Finance

3
INTL 38000Global Business and Society

3
MGMT 16022Introduction to Business and Free Enterprise

3
or
MGMT 16025Business Environment & First Year Seminar

3
MGMT 26032Principles of Management

3
MGMT 26061Business Law I

3
MGMT 36033Business Analytics I

3
MGMT 46082Management Policy

3
MIS 24000Introduction to Information Systems

3
MRKT 35010Principles of Marketing

3

Notes: (1) Introduction to Business and Free Enterprise is waived if the student has nine or more credit hours in business coursework when entering the program.

(2) MGMT 46082 is the capstone course, which is to be taken during the student’s last semester of the business program.

Plus one of the HRM courses below

HRM 36510Human Resource Management

3
MGMT 36050Organizational Behavior

3

Marketing Core Courses

MRKT 35020Marketing Information and Research

3
MRKT 35030Pricing Strategy and Negotiations

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35050Selling

3
MRKT 45080Marketing Management and Planning

3

Marketing Elective Major Courses

Choose four from the courses listed below: 

INTL 48010International Marketing

3
MRKT 35060Product Management

3
MRKT 39000-39999Special Topics in Marketing

1-3
MRKT 45060Marketing Communications

3
MRKT 45070Consumer Behavior

3
MRKT 45095Internship

1-9
MRKT 49000-49999Special Topics in Marketing

1-3
RTAIL 35530Retail Buying

3
RTAIL 35535Survey of Retail Operations

3
RTAIL 45540Retail Merchandising Control

3
SPMGT 37040Sport Marketing and Promotion

3
SPMGT 37050Event Management

3

Free Electives:

Marketing majors need two or more free elective courses depending upon math courses. MGMT 36081 is recommended. MRKT 45095 Internship may count as a free elective.

Methods of Teaching

EDU 36500Coordination of Cooperative Education

3
EDU 36600Methods of Teaching Marketing

3

Notes: (1) Introduction to Business and Free Enterprise is waived if the student has nine or more credit hours in business coursework when entering the program.

(2)  MGMT 46082 is the capstone course, which is to be taken during the student’s last semester of the business program.