MRKT 35025 Social Media Marketing

This course will cover the major topics within social media marketing with a focus on application of theory, social media metrics, platforms, advertising and market research. Focus will be applied to case studies and projects. Lab fee may be required.

Credits

3

Prerequisite

A grade of C or better in ENG 17000 and MRKT 35010.

Notes

**Updated November 2019. Please see the November 2019 addendum for more information.