MRKT 35045 Digital Marketing

This course will cover the major topics within digital marketing with a focus on analytics, but also including advertising, SEO/SEM, elements of html and landing page optimization, e-mail marketing and current best industry practices. Lab fee may be required.

Credits

3

Prerequisite

ENG 17000 and MRKT 35010 with a C or better.

Notes

**Updated November 2019. Please see the November 2019 addendum for more information.