Marketing, MS

33-57 credit hours

Requirements

To earn a Master of Science in Marketing, the student must complete the following degree requirements:

Program Prerequisites (0-9 credit hours)

Program Prerequisites are required for (1) MS in Marketing students who have not completed sufficient academic coursework in marketing or (2) students who have not earned a grade of B or better in courses previously taken from a regionally accredited institution in those content areas: marketing or management. For those students who need to take additional coursework the following courses would be required as part of their MS Marketing program requirements: 

One of the following: 

ACCT 51011Managerial Accounting

3

ACCT 21011Principles of Managerial Accounting

3

One of the following: 

MGMT 56060Business Law and Ethics

3

MGMT 26061Business Law I

3

One of the following: 

MRKT 55010Marketing Principles and Issues

3

MRKT 35010Principles of Marketing

3

Notes: (1) Courses are three credit hours unless otherwise indicated.

(2) Students may opt to meet the course foundational requirements by (a) taking these courses at the graduate level at Lindenwood or at another regionally accredited institution or (b) taking the equivalent undergraduate courses at Lindenwood or any regionally accredited institution. In either case, students must have received a grade of B or better in order to waive the foundation course.

(3) Students wishing to waive foundational coursework without a transcript showing equivalent coursework may attempt to do so by achieving a score of 70 percent or better on a diagnostic exam (one exam per course) prior to the start of the business program. To schedule an appointment to take this exam, contact the Plaster School of Business & Entrepreneurship.

(4) All foundation and program prerequisite courses that have not been waived for a graduate degree are required to be completed as part of the individual student's graduation requirements. 

MS Foundation Courses (0-15 credit hours)**

Foundation Courses: When an MS in Marketing student’s undergraduate degree was not in business or the student’s undergraduate and/or post graduate work did not contain sufficient business coursework, the student may be required to take additional foundation courses in order to meet MS program standards. Students must have sufficient hours in the following courses to satisfy this degree requirement. For those students who need to take additional Foundation coursework the following courses would be required as part of their MS program requirements:

EPB 50101Academic & Professional Writing for Business Students I

3

EPB 50102Academic & Professional Writing for Business Students II

3

Updated after publishing - October addendum 10/27/2019**

One of the following:

ACCT 51010Financial Accounting Concepts

3

ACCT 21010Principles of Financial Accounting

3

One of the following:

ECON 53081Economics Concepts

3

ECON 23020Principles of Microeconomics

3

One of the following:

MGMT 56070Statistics and Quantitative Analysis

3

MTH 14100Basic Statistics

3

MS Marketing Applied Course Work Track

33 credit hours

Five Core Marketing Courses (15 credit hours)

MRKT 55015Digital Marketing

3

MRKT 55020Marketing Information and Research

3

MRKT 55055Research Project in Marketing

3

MRKT 55080Marketing Strategy and Management

3

One of the following:
MGMT 56075Linear Statistical Models

3

MGMT 56080Business Analytics

3

Six Elective Courses (18 credit hours)

INTL 58010International Marketing

3

MGMT 56040Supply Chain Management

3

MRKT 55025Integrated Marketing Communications

3

MRKT 55035Product Management

3

MRKT 55050Personal Selling and Sales Management

3

MRKT 55060Public Relations

3

MRKT 55089Internship

1-3

SPMGT 57040Sport Marketing and Promotion

3

MS Marketing Thesis Track:

33 credit hours

Six Core Marketing Courses (18 credit hours)

MRKT 55015Digital Marketing

3

MRKT 55020Marketing Information and Research

3

MRKT 55080Marketing Strategy and Management

3

MRKT 65095Marketing Thesis I

3

MRKT 65096Marketing Thesis II

3

One of the following:

MGMT 56075Linear Statistical Models

3

MGMT 56080Business Analytics

3

Five Elective Courses (15 credit hours)

INTL 58010International Marketing

3

MGMT 56040Supply Chain Management

3

MRKT 55025Integrated Marketing Communications

3

MRKT 55035Product Management

3

MRKT 55050Personal Selling and Sales Management

3

MRKT 55060Public Relations

3

MRKT 55089Internship

1-3

SPMGT 57040Sport Marketing and Promotion

3