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Digital Marketing, BS

48 credit hours

Requirements

Major Coursework

33 credit hours of coursework from the following options:

AAD 10050Introduction to Web Design

3
AAD 12000Digital Foundations

3
AAD 18101Digital Photography I

3
DCS 20000Digital Content and Demographics

3
DCS 35000Personal Branding and Content Creation

3
DCS 36000Information Literacy

3
DCS 38700Emerging Platforms and Analytics

3
DCS 40000Contemporary Audience Analysis

3
MRKT 35010Principles of Marketing

3
MRKT 35025Social Media Marketing

3
MRKT 35045Digital Marketing

3

Elective Coursework I

9 credit hours of coursework from the following options: 

AAD 10000Introduction to Art and Design

3
AAD 11000Programming Logic

3
AAD 14000Visual Storytelling

3
AAD 23000Microsoft Office Specialist Certification

3
AAD 24000Art and Design Firm I

3
AAD 35001Digital Photography II

3
COM 15100Radio Production

3
COM 15400Video Production

3
COM 37100-37199Topics in Production

1-3
COM 37200-37299Topics in Post-Production

1-3
COM 37300-37399Topics in Producing

1-3
COM 37400-37499Topics in Scriptwriting

1-3
COM 37500-37599Topics in Media Studies

1-3
DCS 10000History of Contemporary Media Industries

3
DCS 30000Media Literacy Theory

3
DCS 35000Personal Branding and Content Creation

3
DCS 37000Digital Content Strategy Practicum II

3
DCS 38600-38699Special Topics

1-3
DCS 40000Contemporary Audience Analysis

3
DCS 45000Digital Content Strategy Practicum III

3
MGMT 16025Introduction to Business and Free Enterprise

3
MGMT 24000Introduction to Information Systems

3
MRKT 35020Marketing Information and Research

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35050Selling

3
MRKT 45060Marketing Communications

3
MRKT 45070Consumer Behavior

3
MRKT 45080Marketing Management and Planning

3
MRKT 45095Internship

1-9
MRKT 49000-49999Special Topics in Marketing

1-3
NPA 30000Fundraising

3
NPA 38300Marketing for Nonprofit Organizations

3

Elective Coursework II

3 credit hours of coursework from the following options:

MRKT 35020Marketing Information and Research

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35050Selling

3
MRKT 45060Marketing Communications

3
MRKT 45070Consumer Behavior

3
MRKT 45080Marketing Management and Planning

3
MRKT 45095Internship

1-9
MRKT 49000-49999Special Topics in Marketing

1-3
NPA 30000Fundraising

3
NPA 38300Marketing for Nonprofit Organizations

3

Capstone Coursework

3 credit hours of coursework from the following options: 

AMC 44444Internship

1-6
DCS 45000Digital Content Strategy Practicum III

3
MRKT 45095Internship

1-9

Seminar Coursework

Zero credit hour course in which students are required to enroll every fall and spring semester through matriculation to degree conferral.

COM 10800Mass Communications Seminar

0

Notes: The following courses are required as part of the General Education Requirements.

ARTH 22200 History of Western Art to 1300

ARTH 22400 History of Western Art from 1300

MTH 14100 Basic Statistics or MTH 14200 Quantitative Methods for Business

No duplication of coursework is permitted within the program.