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Mass Communications, BA

48 credit hours - no emphasis

Requirements

Major Coursework

27 credit hours of coursework from the following options:

AAD 10050Introduction to Web Design

3
AAD 12000Digital Foundations

3
AAD 32500Desktop Publishing

3
COM 11000Fundamentals of Oral Communication

3
COM 24200Basic Reporting

3
COM 30700Writing for Visual Media

3
COM 32700Media Literacy

3
COM 40100Mass Communications Law

3
COM 46010Mass Communications Theory and Ethics

3

Production Coursework I

3 credit hours of coursework from the following options:

AAD 14000Visual Storytelling

3
COM 15400Video Production

3

Onground students must take COM 15400.

Production Coursework II

3 credit hours of coursework from the following options:

COM 15100Radio Production

3
COM 15200Podcasting Production

3

Onground students must take COM 15100.

Elective Coursework

9 credit hours of coursework from the following options: 

AAD 11600Drag and Drop Web Design

3
AAD 18101Digital Photography I

3
AAD 20300Adobe Certification in Photoshop

3
AAD 20400Adobe Certification in Illustrator

3
AAD 21000User Interface/User Experience

3
AAD 25000Typography I

3
AAD 30100Print Design and Production

3
AAD 30600Imaging and Illustration

3
AAD 32500Desktop Publishing

3
AAD 35001Digital Photography II

3
AAD 35500Visual Branding

3
AAD 36100Web Design - User Experience I

3
AAD 36200Web Design - User Experience II

3
AAD 36300Web Design - User Experience III

3
ASC 22800Fundamentals of Public Relations

3
ASC 24500Fundamentals of Advertising

3
ASC 25000Research and Consumer Behavior

3
ASC 33500Media Planning and Buying

3
ASC 33900Effective Messaging in Public Relations

3
ASC 34200Advertising Copywriting

3
ASC 36300Creative Advertising Concepts

3
ASC 42700Advertising Campaign Management

3
ASC 44000Public Relations Plan Management

3
COM 11500Sportscasting

3
COM 22500Photojournalism

3
COM 30600Advanced Reporting

3
COM 32700Media Literacy

3
COM 34000Television Sports Production I

3
COM 34600Television Fine Arts Production I

3
COM 35400Producing for Film and Video

3
COM 37100-37199Topics in Production

1-3
COM 37300-37399Topics in Producing

1-3
COM 37500-37599Topics in Media Studies

1-3
COM 38300Television News Reporting

3
DCS 10000History of Contemporary Media Industries

3
DCS 20000Digital Content and Demographics

3
DCS 25000Digital Content Strategy Practicum I

3
DCS 30000Media Literacy Theory

3
DCS 35000Personal Branding and Content Creation

3
DCS 36000Information Literacy

3
DCS 37000Digital Content Strategy Practicum II

3
DCS 38700Emerging Platforms and Analytics

3
DCS 40000Contemporary Audience Analysis

3
DCS 45000Digital Content Strategy Practicum III

3
MUS 33030Music Business I

3

Additional elective options in AAD, ASC, COM, DCS, and MUS may be available. Please consult your academic advisor for details.

Practical Application Coursework

6 credit hours of coursework from the following options: 

AMC 44444Internship

1-6
COM 30101Applied Mass Communication-Radio

3
COM 30121Applied Mass Communication-Radio I

1
COM 30122Applied Mass Communication-Radio II

2
COM 30123Applied Mass Communication-Radio III

3
COM 30102Applied Mass Communication-Video

3
COM 30131Applied Mass Communication-Video I

1
COM 30132Applied Mass Communication-Video II

2
COM 30133Applied Mass Communication-Video III

3

Seminar Coursework

Zero credit hour course in which students are required to enroll every fall and spring semester from matriculation to degree conferral.

COM 10800Mass Communications Seminar

0

No duplication of coursework is permitted within the program.