FBD 38560 Fashion Marketing and Global Consumer Behavior
This course will focus on contemporary marketing practices including; online marketing, social media, video, mobile technologies, in-store technologies, augmented reality, digital spaces and traditional marketing principles, in addition to consumer online buying behaviors, e-commerce, changes in technology, and social issues within the fashion industry. This class may require the use of a virtual reality headset identified by the instructor.
Credits
3
Offered
Fall/Spring.