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Digital Marketing, BS

48 credit hours

Requirements

Major Coursework

33 credit hours of coursework from the following options:

AAD 12000Digital Foundations

3
AAD 18101Digital Photography I

3
COM 32700Media Literacy

3
DCS 10001Digital Marketing Seminar

0
DCS 20000Digital Content and Demographics

3
DCS 35000Personal Branding and Content Creation

3
DCS 36000Information Literacy

3
DCS 38700Emerging Platforms and Analytics

3
DCS 40000Contemporary Audience Analysis

3
MRKT 35010Principles of Marketing

3
MRKT 35025Social Media Marketing

3
MRKT 35045Digital Marketing

3

DCS 10001 is a zero credit hour course in which students are required to enroll every fall and spring semester through matriculation to degree conferral.

Elective Coursework I

3 credit hours of coursework from the following options:

MRKT 35020Marketing Information and Research

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35050Selling

3
MRKT 45060Marketing Communications

3
MRKT 45070Consumer Behavior

3
MRKT 45080Marketing Management and Planning

3
MRKT 45095Internship

1-9
MRKT 49000-49999Special Topics in Marketing

1-3
NPA 30000Fundraising

3
NPA 38300Marketing for Nonprofit Organizations

3

Elective Coursework II

3 credit hours of coursework from the following options:

CAH 44444Internship

1-6
DCS 45000Digital Content Strategy Practicum III

3
MRKT 45095Internship

1-9

Elective Coursework III

9 credit hours of coursework from the following options: 

AAD 14000Visual Storytelling

3
CINE 11000Video Production

3
COM 15100Radio Production

3
DCS 25000Digital Content Strategy Practicum I

3
DCS 30000Media Literacy Theory

3
DCS 35000Personal Branding and Content Creation

3
DCS 37000Digital Content Strategy Practicum II

3
DCS 38600-38699Special Topics

1-3
DCS 45000Digital Content Strategy Practicum III

3
MGMT 36033Business Analytics I

3
MRKT 35020Marketing Information and Research

3
MRKT 35050Selling

3
MRKT 45060Marketing Communications

3
MRKT 45070Consumer Behavior

3
MRKT 45080Marketing Management and Planning

3
MRKT 45095Internship

1-9
MRKT 49000-49999Special Topics in Marketing

1-3
NPA 30000Fundraising

3
NPA 38300Marketing for Nonprofit Organizations

3