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Digital Marketing Minor

18 credit hours

Requirements

Minor Coursework

3 credit hours of coursework from the following options:

MRKT 35010Principles of Marketing

3

Elective Coursework

15 credit hours of coursework from the following options:

AAD 12000Digital Foundations

3
AAD 18101Digital Photography I

3
COM 32700Media Literacy

3
DCS 20000Digital Content and Demographics

3
DCS 30000Media Literacy Theory

3
DCS 35000Personal Branding and Content Creation

3
DCS 36000Information Literacy

3
DCS 38700Emerging Platforms and Analytics

3
DCS 40000Contemporary Audience Analysis

3
MRKT 35025Social Media Marketing

3
MRKT 35045Digital Marketing

3
MTH 14100Basic Statistics

3