Contents
Catalog Links
Share

Social Media Marketing, BS

48 credit hours

Requirements

Major Coursework

42 credit hours of coursework from the following options:

COM 10101Introduction to Mass Communication

3
COM 32700Media Literacy

3
DCS 12000Graphic Communication

3
DCS 13000Video for Social Media

3
DCS 20000Digital Content and Demographics

3
DCS 21000Introduction to Social Media Platforms

3
DCS 32500Social Media Strategy

3
DCS 35000Personal Branding

3
DCS 38700Emerging Platforms and Analytics

3
DCS 40000Contemporary Audience Analysis

3
DCS 44500Advanced Social Media Strategy

3
DCS 48000Digital Content Strategy Capstone

3
MRKT 35010Principles of Marketing

3
MRKT 35025Social Media Marketing

3

Elective Coursework

6 credit hours of coursework from the following options: 

AAD 10050Web Design I

3
AAD 18101Digital Photography I

3
AAD 20300Adobe Certification in Photoshop

3
AAD 20400Adobe Certification in Illustrator

3
AAD 35500Visual Branding

3
CAH 43000Arts Entrepreneurship

3
CAH 44444Internship

1-6
CINE 11000Video Production

3
CINE 31500MicroCinema

3
CINE 38000Editing for Film and Video

3
COM 15200Podcasting Production

3
COM 22001Writing for Media

3
DCS 30000Media Literacy Theory

3
DCS 36000Information Literacy

3
DCS 37100Social Media Strategy Practicum

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35045Digital Marketing

3
MRKT 45070Consumer Behavior

3

Seminar Coursework

DCS 10001 is a zero credit hour course in which students are required to enroll every fall and spring semester through matriculation to degree conferral.

DCS 10001Social Media Marketing Seminar

0