Marketing B.A.

72 credit hours

Requirements

A degree in marketing requires the completion of the following courses:

Core business and GE business courses (48 credit hours)

Five required major courses (15 credit hours)

MRKT 35020	Marketing Information and Research	3
MRKT 35030	Pricing Strategy and Negotiations	3
MRKT 35040	Advertising and Promotional Strategy	3
MRKT 35050	Selling	3
MRKT 45080	Marketing Management and Planning	3

Three elective major courses (9 credit hours) selected from the following options:

INTL 48010	International Marketing	3
MGMT 36042	Principles of Supply Chain Management	3
MRKT 35060	Product Management	3
MRKT 45060	Marketing Communications	3
MRKT 45070	Consumer Behavior	3
RTAIL 35530	Retail Buying	3
RTAIL 35535	Survey of Retail Operations	3
RTAIL 45540	Retail Merchandising Control	3
SPMGT 37040	Sport Marketing and Promotion	3
SPMGT 37050	Event Management	3