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Marketing Emphasis

12 credit hours

Students pursuing a Bachelor of Arts in Business Administration may earn an emphasis in marketing by completing 12 of their 21 credit hours of elective coursework in marketing.

Requirements

Emphasis area courses may be selected from among the following options:

INTL 48010International Marketing

3
MRKT 35020Marketing Information and Research

3
MRKT 35030Pricing Strategy and Negotiations

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35050Selling

3
MRKT 35060Product Management

3
MRKT 45060Marketing Communications

3
MRKT 45070Consumer Behavior

3
SPMGT 37040Sport Marketing and Promotion

3