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Marketing Emphasis

12 credit hours

Students pursuing a BA or BS in Business Administration may earn an emphasis in marketing by completing 12 of their 21-24 credit hours of elective coursework in marketing.

Requirements

Emphasis area courses may be selected from among the following options:

COM 36300Creative Advertising Concepts

3
COM 42700Advertising Campaign Management

3
INTL 48010International Marketing

3
MRKT 35020Marketing Information and Research

3
MRKT 35030Pricing Strategy and Negotiations

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35050Selling

3
MRKT 35060Product Management

3
MRKT 45060Marketing Communications

3
MRKT 45070Consumer Behavior

3
SPMGT 37040Sport Marketing and Promotion

3

ASC 36300 and ASC 42700 are offered in place of COM 36300 and COM 42700 on the St. Charles Campus. These courses may also fulfill elective major requirements in place of COM 36300 and COM 42700.