Marketing, BA

75-77 credit hours

Requirements

A degree in marketing requires the completion of the following courses:

Core business and GE business courses (51-53 credit hours)

See:

GE Requirements for Bachelor of Arts

General Education Business Requirements

Core Business Requirements

Five required major courses (15 credit hours)

MRKT 35020	Marketing Information and Research	3
MRKT 35040	Advertising and Promotional Strategy	3
MRKT 35045	Digital Marketing	3
MRKT 35050	Selling	3
MRKT 45080	Marketing Management and Planning	3

Three elective major courses (9 credit hours) selected from the following options:

COM 36300	Creative Advertising Concepts	3
COM 42700	Advertising Campaign Management	3
INTL 48010	International Marketing	3
MGMT 36042	Principles of Supply Chain Management	3
MRKT 35025	Social Media Marketing	3
MRKT 35030	Pricing Strategy and Negotiations	3
MRKT 35060	Product Management	3
MRKT 39000-39999	Special Topics in Marketing	1-3
MRKT 45060	Marketing Communications	3
MRKT 45070	Consumer Behavior	3
MRKT 45095	Internship	1-9
MRKT 49000-49999	Special Topics in Marketing	1-3
NPA 30000	Fundraising	3
NPA 38300	Marketing for Nonprofit Organizations	3
SPMGT 37040	Sport Marketing and Promotion	3
SPMGT 37050	Event Management	3

ASC 36300 and ASC 42700 are offered in place of COM 36300 and COM 42700 on the St. Charles Campus. These courses may also fulfill elective major requirements in place of COM 36300 and COM 42700. RTAIL 35530, RTAIL 35535, RTAIL 45540 can also be used to fulfill electives for the major. These courses are offered at the St. Charles campus.