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Marketing Emphasis

12 credit hours

Students pursuing a BA or BS in business administration may earn an emphasis in marketing by completing 12 of their 21-24 credit hours of elective coursework in marketing.

Requirements

Four of the following courses:
ASC 36300Creative Advertising Concepts

3
ASC 42700Advertising Campaign Management

3
INTL 48010/MRKT 35015International Marketing

3
MRKT 35020Marketing Information and Research

3
MRKT 35030Pricing Strategy and Negotiations

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35050Selling

3
MRKT 35060Product Management

3
MRKT 45060Marketing Communications

3
MRKT 45070Consumer Behavior

3
SPMGT 37040Sport Marketing and Promotion

3