Marketing Minor

15 credit hours

Requirements

Minor Coursework

6 credit hours of coursework from the following options:

MRKT 35010	Principles of Marketing	3
MRKT 45080	Marketing Management and Planning	3

Marketing Elective Coursework

6 credit hours of coursework from the following options:

MRKT 35020	Marketing Information and Research	3
MRKT 35040	Advertising and Promotional Strategy	3
MRKT 35045	Digital Marketing	3
MRKT 35050	Selling	3

Elective Coursework

3 credit hours of coursework from the following options or an additional course not already chosen from above (MRKT 35020, MRKT 35040, MRKT 35045, or MRKT 35050):

AAD 32000	Art and Design Firm II	3
APR 36300	Creative Advertising Concepts	3
DCS 38700	Emerging Platforms and Analytics	3
DCS 40000	Contemporary Audience Analysis	3
MGMT 36042	Principles of Supply Chain Management	3
MRKT 35015	International Marketing	3
MRKT 35025	Social Media Marketing	3
MRKT 35030	Pricing Strategy and Negotiations	3
MRKT 35060	Product Management	3
MRKT 45060	Marketing Communications	3
MRKT 45070	Consumer Behavior	3
SPMGT 37040	Sport Marketing and Promotion	3
SPMGT 37050	Event Management	3

No duplication of coursework is permitted within the program.

Note: The additional courses listed above that are beyond the Business Administration core can be used to satisfy the requirements for only one of the following: a major, a minor, or an emphasis.