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Advertising and Strategic Communications, BA

75 credit hours

The vast majority of media industries are fueled by advertising, a business which has as its goal the persuasion of potential clients to purchase products or services. This program of study teaches the principles and techniques of advertising.

Requirements

AAD 11600Drag and Drop Web Design

3
AAD 20200Design with Photoshop

3
AAD 31000Design with Illustrator

3
ASC 10800Advertising and Strategic Communications Seminar

0
ASC 22800Fundamentals of Public Relations

3
ASC 24500Fundamentals of Advertising

3
ASC 33500Media Planning and Buying

3
ASC 33900Effective Messaging in Public Relations

3
ASC 34200Advertising Copywriting

3
ASC 36300Creative Advertising Concepts

3
ASC 42700Advertising Campaign Management

3
ASC 44000Public Relations Plan Management

3
COM 11000Fundamentals of Oral Communication

3
COM 13000Survey of the Professional Media

3
COM 15100Radio Production

3
COM 15400Video Production

3
COM 24200Basic Reporting

3
COM 30210Career and Portfolio Seminar

3
COM 32700Media Literacy

3
DCS 35000Personal Branding and Content Creation

3
DCS 38700Emerging Platforms and Analytics

3
MRKT 35010Principles of Marketing

3
PSY 10000Principles of Psychology

3

One of the following options:

ASC 25000Research and Consumer Behavior

3
MRKT 45070Consumer Behavior

3

Activity/Experiential Courses:

Six credit hours selected from the following:

ASC 30141Applied Advertising and Strategic Communications I

1
ASC 30142Applied Advertising and Strategic Communications II

2
ASC 30143Applied Advertising and Strategic Communications III

3
ASC 41600Advertising Competition I: The Campaign

3
ASC 41700Advertising Competition II: The Pitch

3
ASC 45000Advertising and Strategic Communications Internship

3

Advertising and Strategic Communications majors must enroll in ASC 10800 Advertising and Strategic Communications Seminar (0) every semester with the exception of the semester in which they are taking an internship.