Social Media and Digital Content Strategy, BS

48 credit hours

Requirements

AAD 18101Digital Photography I

3

AAD 20200Design with Photoshop

3

ARTH 22200History of Western Art to 1300

3

ARTH 22400History of Western Art from 1300

3

COM 32700Media Literacy

3

DCS 20000Digital Content and Demographics

3

DCS 35000Personal Branding and Content Creation

3

DCS 36000Information Literacy

3

DCS 38700Emerging Platforms and Analytics

3

DCS 40000Contemporary Audience Analysis

3

MTH 14100Basic Statistics

3

One of the following:

COM 13000Survey of the Professional Media

3

DCS 10000History of Contemporary Media Industries

3

Electives

Select 12 credit hours chosen from the following courses:

AAD 10000Introduction to Art and Design

3

AAD 11000Programming Logic

3

AAD 12000Digital Foundations

3

AAD 35001Digital Photography II

3

COM 15100Radio Production

3

COM 15400Video Production

3

COM 37100-37199Topics in Production

1-3

COM 37200-37299Topics in Post-Production

1-3

COM 37300-37399Topics in Producing

1-3

COM 37400-37499Topics in Scriptwriting

1-3

COM 37500-37599Topics in Media Studies

1-3

DCS 25000Digital Content Strategy Practicum I

3

DCS 30000Media Literacy Theory

3

DCS 35000Personal Branding and Content Creation

3

DCS 37000Digital Content Strategy Practicum II

3

DCS 38600-38699Special Topics

1-3

DCS 40000Contemporary Audience Analysis

3

DCS 45000Digital Content Strategy Practicum III

3

Practicum

Students must be enrolled in a practicum section each term for the following course.

COM 10800Mass Communications Seminar

0

Capstone

One of the following courses:

AMC 44444Internship

3

DCS 45000Digital Content Strategy Practicum III

3

Notes: The following courses are required as part of the General Education Requirements.

MTH 14100 Basic Statistics

ARTH 22200 History of Western Art to 1300

ARTH 22400 History of Western Art from 1300