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Mass Communications, BA

51-60 credit hours

39 core credit hours

12 elective hours - no emphasis

21 credit hours - emphasis area

Requirements

AAD 10050Web Design I

3
AAD 12000Digital Foundations

3
AAD 32500Desktop Publishing

3
COM 10800Mass Communications Seminar

0
COM 11000Fundamentals of Oral Communication

3
COM 24200Basic Reporting

3
COM 30700Writing for Visual Media

3
COM 32700Media Literacy

3
COM 40100Mass Communications Law

3
COM 46010Mass Communications Theory and Ethics

3
PSY 10000Principles of Psychology

3

COM 10050 is offered in place of AAD 10050 on the Belleville campus. COM 30550 is offered in place of AAD 32500 on the St. Charles campus.

Mass Communication majors must enroll in COM 10800 Mass Communications Seminar (0) every semester with the exception of the semester in which they are taking an internship. PSY 10000 must be taken for the GE-Social Science requirement.

One of the following:

COM 15100Radio Production

3
COM 15200Podcasting Production

3

Onground students must take COM 15100.

One of the following:

AAD 14000Visual Storytelling

3
COM 15400Video Production

3

Onground students must take COM 15400.

Activity/Experiential Course:

Three credit hours are also required in activity/experiential coursework:

AMC 44444Internship

3

COM 30106 and COM 45000 are offered in place of AMC 44444 on the Belleville campus.

Electives

Students have the option to choose an emphasis area for this degree program. If a student does not select an emphasis area, an additional 12 credit hours of coursework is required from the following courses:

AAD 11600Drag and Drop Web Design

3
AAD 18101Digital Photography I

3
AAD 20200Design with Photoshop

3
AAD 21000User Interface/User Experience

3
AAD 25000Typography I

3
AAD 30100Print Design and Production

3
AAD 30600Imaging and Illustration

3
AAD 31000Design with Illustrator

3
AAD 32500Desktop Publishing

3
AAD 35001Digital Photography II

3
AAD 35500Branding

3
AAD 36100Web Design - User Experience I

3
AAD 36200Web Design - User Experience II

3
AAD 36300Web Design - User Experience III

3
ASC 22800Fundamentals of Public Relations

3
ASC 24500Fundamentals of Advertising

3
ASC 25000Research and Consumer Behavior

3
ASC 33500Media Planning and Buying

3
ASC 33900Effective Messaging in Public Relations

3
ASC 34200Advertising Copywriting

3
ASC 36300Creative Advertising Concepts

3
ASC 42700Advertising Campaign Management

3
ASC 44000Public Relations Plan Management

3
COM 11500Sportscasting

3
COM 22500Photojournalism

3
COM 30600Advanced Reporting

3
COM 32700Media Literacy

3
COM 34000Television Sports Production I

3
COM 34600Television Fine Arts Production I

3
COM 35400Producing for Film and Video

3
COM 37100-37199Topics in Production

1-3
COM 37300-37399Topics in Producing

1-3
COM 37500-37599Topics in Media Studies

1-3
COM 38300Television News Reporting

3
DCS 10000History of Contemporary Media Industries

3
DCS 20000Digital Content and Demographics

3
DCS 25000Digital Content Strategy Practicum I

3
DCS 30000Media Literacy Theory

3
DCS 35000Personal Branding and Content Creation

3
DCS 36000Information Literacy

3
DCS 37000Digital Content Strategy Practicum II

3
DCS 38700Emerging Platforms and Analytics

3
DCS 40000Contemporary Audience Analysis

3
DCS 45000Digital Content Strategy Practicum III

3
MUS 33030Music Business I

3

Additional elective options in AAD, ASC, COM, DCS, and MUS may be available. Please consult your academic advisor for details.