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Mass Communications, BA Media Management and Sales Emphasis

60 credit hours

39 core credit hours

21 credit hours - emphasis area

Requirements

AAD 10050Web Design I

3
AAD 32500Desktop Publishing

3
COM 10800Mass Communications Seminar

0
COM 11000Fundamentals of Oral Communication

3
COM 24200Basic Reporting

3
COM 30700Writing for Visual Media

3
COM 32700Media Literacy

3
COM 40100Mass Communications Law

3
COM 46010Mass Communications Theory and Ethics

3

COM 10050 is offered in place of AAD 10050 on the Belleville campus. COM 30550 is offered in place of AAD 32500 on the Belleville campus.

Mass Communication majors must enroll in COM 10800 Mass Communications Seminar (0) every semester with the exception of the semester in which they are taking an internship. PSY 10000 must be taken for the GE-Social Sciences requirement.

One of the following:

AAD 12000Digital Foundations

3
COM 12300Media Design Foundations

3

One of the following:

AAD 14000Visual Storytelling

3
COM 15400Video Production

3

Onground students must take COM 15400.

One of the following:

COM 15100Radio Production

3
COM 15200Podcasting Production

3

Onground students must take COM 15100.

Activity/Experiential Course

Three credit hours from the following:

AMC 44444Internship

3

Mass Communications Media Management and Sales Emphasis Courses

ASC 33500Media Planning and Buying

3
COM 36000Media Management

3
MGMT 26030Business Communications

3
MRKT 35010Principles of Marketing

3
MRKT 45070Consumer Behavior

3

One of the following:

DCS 40000Contemporary Audience Analysis

3
MRKT 35020Marketing Information and Research

3

One of the following:

COM 30300Written Communication for Business

3
MGMT 26030Business Communications

3

Electives

Three credit hours chosen from the following:

AAD 11600Drag and Drop Web Design

3
AAD 18101Digital Photography I

3
AAD 20200Design with Photoshop

3
AAD 21000User Interface/User Experience

3
AAD 25000Typography I

3
AAD 30100Print Design and Production

3
AAD 30600Imaging and Illustration

3
AAD 31000Design with Illustrator

3
AAD 32500Desktop Publishing

3
AAD 35001Digital Photography II

3
AAD 35500Branding

3
AAD 36100Web Design - User Experience I

3
AAD 36200Web Design - User Experience II

3
AAD 36300Web Design - User Experience III

3
ASC 22800Fundamentals of Public Relations

3
ASC 24500Fundamentals of Advertising

3
ASC 33900Effective Messaging in Public Relations

3
ASC 34200Advertising Copywriting

3
ASC 42700Advertising Campaign Management

3
ASC 44000Public Relations Plan Management

3
COM 11500Sportscasting

3
COM 22500Photojournalism

3
COM 30600Advanced Reporting

3
COM 32700Media Literacy

3
COM 34000Television Sports Production I

3
COM 34600Television Fine Arts Production I

3
COM 35400Producing for Film and Video

3
COM 37100-37199Topics in Production

1-3
COM 37300-37399Topics in Producing

1-3
COM 37500-37599Topics in Media Studies

1-3
COM 38300Television News Reporting

3
DCS 10000History of Contemporary Media Industries

3
DCS 20000Digital Content and Demographics

3
DCS 25000Digital Content Strategy Practicum I

3
DCS 30000Media Literacy Theory

3
DCS 35000Personal Branding and Content Creation

3
DCS 36000Information Literacy

3
DCS 37000Digital Content Strategy Practicum II

3
DCS 38700Emerging Platforms and Analytics

3
DCS 45000Digital Content Strategy Practicum III

3
MUS 33030Music Business I

3

Additional elective options in AAD, ASC, COM, DCS, and MRKT may be available. Please consult your academic advisor for details.