Contents
Catalog Links
Share

Mass Communications, BA Media Management and Sales Emphasis

60 credit hours - core/emphasis courses

21 credit hours - free electives

Requirements

Major Coursework

27 credit hours of coursework from the following options:

AAD 10050Introduction to Web Design

3
AAD 12000Digital Foundations

3
AAD 32500Desktop Publishing

3
CINE 35000Screenwriting

3
COM 11000Fundamentals of Oral Communication

3
COM 24200Basic Reporting

3
COM 32700Media Literacy

3
COM 40100Mass Communications Law

3
COM 46010Mass Communications Theory and Ethics

3

Production Coursework I

3 credit hours of coursework from the following options:

AAD 14000Visual Storytelling

3
CINE 11000Video Production

3

Onground students must take CINE 11000.

Production Coursework II

3 credit hours of coursework from the following options:

COM 15100Radio Production

3
COM 15200Podcasting Production

3

Onground students must take COM 15100.

Emphasis Coursework

15 credit hours of coursework from the following options:

APR 33500Media Planning and Buying

3
COM 36000Media Management

3
ENGL 23000Professional Communications

3
MRKT 35010Principles of Marketing

3
MRKT 45070Consumer Behavior

3

3 credit hours of coursework from the following options:

DCS 40000Contemporary Audience Analysis

3
MRKT 35020Marketing Information and Research

3

Elective Coursework I

3 credit hours of coursework from the following options:

AAD 11600Drag and Drop Web Design

3
AAD 18101Digital Photography I

3
AAD 20300Adobe Certification in Photoshop

3
AAD 21000User Interface/User Experience

3
AAD 25000Typography I

3
AAD 30100Print Design and Production

3
AAD 30600Imaging and Illustration

3
AAD 20400Adobe Certification in Illustrator

3
AAD 32500Desktop Publishing

3
AAD 35001Digital Photography II

3
AAD 35500Visual Branding

3
AAD 36100Web Design - User Experience I

3
AAD 36200Web Design - User Experience II

3
AAD 36300Web Design - User Experience III

3
APR 24500Fundamentals of Advertising

3
APR 32280Public Relations: Communication Strategies

3
APR 33900Effective Messaging in Public Relations

3
APR 34200Copywriting

3
APR 42700Advertising Campaign Management

3
APR 44000Public Relations Plan Management

3
CINE 36000Producing for Film and Video

3
COM 11500Sportscasting

3
COM 22500Photojournalism

3
COM 30600Advanced Reporting

3
COM 32700Media Literacy

3
COM 34000Television Sports Production I

3
COM 34600Television Fine Arts Production I

3
COM 37100-37199Topics in Production

1-3
COM 37300-37399Topics in Producing

1-3
COM 37500-37599Topics in Media Studies

1-3
COM 38300Television News Reporting

3
DCS 10000History of Contemporary Media Industries

3
DCS 20000Digital Content and Demographics

3
DCS 25000Digital Content Strategy Practicum I

3
DCS 30000Media Literacy Theory

3
DCS 35000Personal Branding and Content Creation

3
DCS 36000Information Literacy

3
DCS 37000Digital Content Strategy Practicum II

3
DCS 38700Emerging Platforms and Analytics

3
DCS 45000Digital Content Strategy Practicum III

3
MUS 33030The New Music Business

3

Additional elective options in AAD, APR, COM, DCS, and MRKT may be available. Please consult your academic advisor for details.

Practical Application Coursework

6 credit hours of coursework from the following options:

CAH 44444Internship

1-6
COM 30101Applied Mass Communication-Radio

3
COM 30121Applied Mass Communication-Radio I

1
COM 30122Applied Mass Communication-Radio II

2
COM 30123Applied Mass Communication-Radio III

3
COM 30102Applied Mass Communication-Video

3
COM 30131Applied Mass Communication-Video I

1
COM 30132Applied Mass Communication-Video II

2
COM 30133Applied Mass Communication-Video III

3

Elective Coursework II

21 credit hours of free elective coursework.

Seminar Coursework

Zero credit hour course in which students are required to enroll every fall and spring semester from matriculation to degree conferral.

COM 10800Mass Communications Seminar

0

No duplication of coursework is permitted within the program.