Marketing, BA

75-77 credit hours in major

Requirements

PCB&E GE and PCB&E Core Coursework

51-53 credit hours of coursework from the following requirements:

General Education Business Requirements

Core Business Requirements

Major Coursework

15 credit hours of coursework from the following options:

MRKT 35020	Marketing Information and Research	3
MRKT 35040	Advertising and Promotional Strategy	3
MRKT 35045	Digital Marketing	3
MRKT 35050	Selling	3
MRKT 45080	Marketing Management and Planning	3

Elective Coursework

9 credit hours of coursework from the following options:

APR 32280	Public Relations: Communication Strategies	3
APR 36300	Creative Advertising Concepts	3
APR 41600	Advertising and Public Relations Competition I	3
APR 41700	Advertising and Public Relations Competition II	3
DCS 38700	Emerging Platforms and Analytics	3
MGMT 36042	Principles of Supply Chain Management	3
MRKT 35015	International Marketing	3
MRKT 35025	Social Media Marketing	3
MRKT 35030	Pricing Strategy and Negotiations	3
MRKT 35060	Product Management	3
MRKT 39000-39999	Special Topics in Marketing	1-3
MRKT 45070	Consumer Behavior	3
MRKT 45095	Internship	1-9
MRKT 49000-49999	Special Topics in Marketing	1-3
SPMGT 37040	Sport Marketing and Promotion	3
SPMGT 37050	Sport Event & Entertainment Management	3