Marketing, BA Sales Emphasis

75-77 credit hours in major

Requirements

PCB&E GE and PCB&E Core Coursework

51-53 credit hours of coursework from the following requirements:

General Education Business Requirements

Core Business Requirements

Major Coursework

15 credit hours of coursework from the following options:

MRKT 35020	Marketing Information and Research	3
MRKT 35040	Advertising and Promotional Strategy	3
MRKT 35045	Digital Marketing	3
MRKT 35050	Selling	3
MRKT 45080	Marketing Management and Planning	3

Emphasis Coursework

3 credit hours of coursework from the following options:

MRKT 35030

Pricing Strategy and Negotiations

3

Emphasis Elective Coursework

6 credit hours of coursework from the following options:

MGMT 36042	Principles of Supply Chain Management	3
MRKT 35015	International Marketing	3
MRKT 35060	Product Management	3
MRKT 45070	Consumer Behavior	3
MRKT 45095	Internship	1-9

Note: Students may include one (3 credit hour) MRKT 45095 internship to satisfy one of the two course requirements above for the Marketing program.

Emphasis Elective Coursework Cont.

3 credit hours of coursework from the following options: 

ENTR 37520	Real Estate Principles	3
GEO 20000	Introduction to Geographic Information Systems (GIS)	3
MGMT 26014	Excel for Professionals	3
MGMT 36043	Principles of Operations Management	3