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Marketing Minor

15 credit hours

Requirements

Minor Coursework

6 credit hours of coursework from the following options:

MRKT 35010Principles of Marketing

3
MRKT 45080Marketing Management and Planning

3

Marketing Elective Coursework

6 credit hours of coursework from the following options:

MRKT 35020Marketing Information and Research

3
MRKT 35040Advertising and Promotional Strategy

3
MRKT 35045Digital Marketing

3
MRKT 35050Selling

3

Elective Coursework

3 credit hours of coursework from the following options or an additional course not already chosen from above (MRKT 35020, MRKT 35040, MRKT 35045, or MRKT 35050):

APR 36300Creative Advertising Concepts

3
DCS 38700Emerging Platforms and Analytics

3
DCS 40000Contemporary Audience Analysis

3
MGMT 36042Principles of Supply Chain Management

3
MRKT 35015International Marketing

3
MRKT 35025Social Media Marketing

3
MRKT 35030Pricing Strategy and Negotiations

3
MRKT 35060Product Management

3
MRKT 45060Marketing Communications

3
MRKT 45070Consumer Behavior

3
SPMGT 37040Sport Marketing and Promotion

3
SPMGT 37050Sport Event & Entertainment Management

3

No duplication of coursework is permitted within the program.

Note: The additional courses listed above that are beyond the Business Administration core can be used to satisfy the requirements for only one of the following: a major, a minor, or an emphasis.