Marketing, BA Digital Marketing Emphasis

75-77 credit hours in major

Requirements

PCB&E GE and PCB&E Core Coursework

51-53 credit hours of coursework from the following requirements:

General Education Business Requirements

Core Business Requirements

Major Coursework

15 credit hours of coursework from the following options:

MRKT 35020	Marketing Information and Research	3
MRKT 35040	Advertising and Promotional Strategy	3
MRKT 35045	Digital Marketing	3
MRKT 35050	Selling	3
MRKT 45080	Marketing Management and Planning	3

Emphasis Coursework

3 credit hours of coursework from the following option:

MRKT 35025

Social Media Marketing

3

Emphasis Elective Coursework

6 credit hours of coursework from the following options:

APR 36300	Creative Advertising Concepts	3
DCS 38700	Emerging Platforms and Analytics	3
DCS 40000	Contemporary Audience Analysis	3
MRKT 45070	Consumer Behavior	3
MRKT 45095	Internship	1-9

Note: Students may include one (3 credit hour) MRKT 45095 internship to satisfy one of the two course requirements above for the Marketing program.

Emphasis Elective Coursework Cont.

3 credit hours of coursework from the following options.

AAD 10050	Web Design I	3
AAD 10100	Emerging Technologies	3
AAD 11000	Programming Logic	3
AAD 20300	Adobe Certification in Photoshop	3
DSCI 11000	Introduction to Data Science	3