Marketing, BS Digital Marketing Emphasis

81-87 credit hours in major

Requirements

51-57 credit hours of coursework from the following requirements:

15 credit hours of coursework from the following options:

MRKT 35020	Marketing Information and Research	3
MRKT 35040	Advertising and Promotional Strategy	3
MRKT 35045	Digital Marketing	3
MRKT 35050	Selling	3
MRKT 45080	Marketing Management and Planning	3

3 credit hours of coursework from the following options:

APR 32280	Public Relations: Communication Strategies	3
APR 33900	Effective Messaging in Public Relations	3
APR 41600	Advertising and Public Relations Competition I	3
APR 41700	Advertising and Public Relations Competition II	3
MGMT 36042	Principles of Supply Chain Management	3
MRKT 35010	Principles of Marketing	3
MRKT 35030	Pricing Strategy and Negotiations	3
MRKT 35060	Product Management	3
MRKT 39000-39999	Special Topics in Marketing	1-3
MRKT 45060	Marketing Communications	3
MRKT 49000-49999	Special Topics in Marketing	1-3
SPMGT 37040	Sport Marketing and Promotion	3
SPMGT 37050	Sport Event & Entertainment Management	3

3 credit hours of coursework from the following option:

Social Media Marketing

6 credit hours of coursework from the following options:

APR 36300	Creative Advertising Concepts	3
DCS 38700	Emerging Platforms and Analytics	3
DCS 40000	Contemporary Audience Analysis	3
MRKT 45070	Consumer Behavior	3
MRKT 45095	Internship	1-9

Note: Students may include one (3 credit hour) MRKT 45095 internship to satisfy one of the two course requirements above for the Marketing program.

3 credit hours of coursework from the following options.

AAD 10050	Web Design I	3
AAD 10100	Emerging Technologies	3
AAD 11000	Programming Logic	3
AAD 20300	Adobe Certification in Photoshop	3
DSCI 11000	Introduction to Data Science	3